Bibti
A mobile application that provides safe transportation for women
Overview
A complete redesign of a banking application to improve usability, accessibility, and user satisfaction.
Project Brief
Bibti is a community building and transportation safety planning mobile application for women working in metropolitan cities, who lack community ties and face unwarranted attention whilst in public. Their mission is to keep woman safer and build a toolkit to combat these sexual harassments, gender based violence, etc. in public spaces.Over the course of 3 weeks, our UX UI team worked with Bibti to design a mobile application using user and market research and usability tests.
Timeline
December 2022 - January 2023
Role
UX|UI Designer, Project manager, Lead Researcher, Point of contact
Introduction
Bibti is a community building and transportation safety planning mobile application for women working in metropolitan cities, who lack community ties and face unwarranted attention whilst in public. Their mission is to keep woman safer and build a toolkit to combat these sexual harassments, gender-based violence, etc. in public spaces. This application uses 'SafePals', who are women within the user's location that will commute with the user so they can arrive at their location safely.My role for this project were Project Manager, contacting the Bibti team, and Research Lead.
User Research
Our team interviewed 9 females ranging from college students to young working professionals. Initially, our team wanted to interview an equal amount of college students and young working professionals; however, we pivoted to focusing on interviewing college students because we discovered that they were more receptive to the idea of Bibti compared to the young working professionals. Some of the main key findings we discovered from our user research were that: Women preferred to call a close friend or a family member when they felt unsafe while walking at night. That they felt uncomfortable asking a stranger for help, but were more inclined to ask a stranger if they were the same gender, age, and went to the same school. Few of our users had an idea of when they were going to head home and how. Most of our users were spontaneous and had no idea when or how they were going home.
These are some of the user quotes that stood out to us during our research process.
Persona
Problem
Market Research
For our market research, we compared 8 competitors to Bibti: Waze, Safeup, App-Elles, Safetipin, bSafe, Life360, City Mapper, and Transit. As a team, we wanted to look at our competitors to see what features they offered and how they implemented it into their application. Some of the similar features we found are: live maps, testimonials, and blog/news. However, we also found that 3/8 of the competitors offered an emergency alert feature (such as SOS, and fake calls). And only 5/8 of the competitors offered a community. Below is a visual of our C&C (Competitive and Comparative) analysis that we were able to narrow down to 5 competitors.
Solution Statement
MSCW Feature Prioritization
Low Fidelity Wireframes
Usability Testing
For our low fidelity prototype, we conducted 3 usability testings to see how users would interact with our flow. All 3 users had the same task of creating an account, scheduling a trip, finding a safepal to commute with, finishing the commute, and writing a review for the safepal they walked with. The average time it took all 3 users to complete their task was about 2 minutes.
We found ....
High Fidelity Mockups
For our high fidelity prototype, we conducted 4 usability testings. All 4 users were pleased with the design and flow of the app, and it took an average of 30 seconds to complete the task.
Before & After
Final Product
Next Steps
- For next steps, these are some of the features that we were not able to implement during the given time frame for this project. We recommended these next steps to our client, Bibti.
- For the next two weeks:
- Design a SafePal's page
- The process of how a user can become a SafePal
- How it will look for a SafePal to accept an invitation from a user
- Within the next month:
- Design a live map to allow users to the location of nearby crimes
- Design an event page
- Until launch date
- Expand the SOS button and incorporate an emergency contact button
- Create an alert feature if a user did not finish their commute within the given time stamp